Souperheroes deliver aid
13 September 2017
The ‘Souperheroes’ fundraising program was taken up by more than 200 people, who donated $32.810.
The fledgling appeal scored 226 media hits, worth $487000 in terms of editorial value.
Territorial brand and marketing manager Katherine Moody reports that promotional ambassadors for the appeal included ‘MoVida head chef Frank Camorra, and Easey's Burgers Jimmy Hurlston, who created a bespoke Cheeseburger Soup for the campaign that people could order through Deliveroo’.